Dubai-based hotel group Jumeirah sets


Dubai-based hotel group Jumeirah sets sights on Hong Kong as China enlargement rolls on

José Silva, the CEO from the firm that operates the iconic Burj Al Arab five-star resort in Dubai, says he would a great deal want to possess a assets outright in Hong Kong

Jumeirah Team, the Dubai-based high-end resort operator noted for its legendary sail-shaped house, is eyeing Hong Kong soon after laying the groundwork for growth in China whilst the city’s luxury resort
scene gets overcrowded with some with the best-known names within the globe.
In January, Niccolo Resorts opened The Murray in Central. Rosewood Lodges & Resorts will soon open its first ultra-luxury assets this winter in Tsim Sha Tsui, while Marriott International will debut its St
Regis brand in Wan Chai early next year.
But Jumeirah’s CEO José Silva is unfazed.

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And there’s good reason for it. Revenue per available room – a key industry measure – has increased more than 10 per cent in Hong Kong in the past 12 months through July, according to the latest CBRE
report.
“From the moment you sign a deal to the moment you start operations, there will probably be 20 more resorts,” said the veteran hotelier, who took over in March. “You should be well prepared for a lot more
competition when it comes.”
The operator of the Burj Al Arab in Dubai is considering a move into Hong Kong not only through managing lodge management but also through owning a residence.
“We will be more comfortable as an investor, buying a building, running and managing our own lodge here,” said Silva. “Hong Kong has a really stable and mature home market, where price keeps on
increasing; thus our asset will be secured from the gains while in the value.”
He however did not provide a timetable for the entry or reveal details about any ongoing talks.
Accommodations outside Hong Kong’s flashy areas should avoid the rush to convert to offices, Colliers claims
While the corporate scouts for the right residence in Hong Kong, Jumeirah has been slowly making inroads in China.
The corporate recently opened a lodge in Nanjing, the capital of Jiangsu province.

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Situated on the 39th to 67th floors inside the prestigious International Youth Cultural Centre designed by the late Iraqi-British architect Zaha Hadid, the Jumeirah Nanjing has 212 rooms and 49 suites with views
of Yangtze River.
It is Jumeirah’s second ultra-luxury resort in China, seven years following its first, Jumeirah Himalayas Hotel, in Shanghai was launched.
Compared to other international hotel chains’ high-speed pursuit in China, Jumeirah does not seem be in a rush. Jumeirah has had to abandon plans for a second lodge in Shanghai because of differences with
the landlord.

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